Robert Louis Stevenson wrote Treasure Island for this paper from October 1881 to January 1882. Stevenson was wary of this serialized venture because of James Henderson's expectations for the publication and the pressure of producing regular installments. He was also hesitant about forfeiting his copyright. He ended up receiving 30 pounds for the publication even though it was not initially successful among readers (Calder, Stevenson and the Pursuit of Fame, p.259). "This was a landmark in magazine serials for here was adventure handled as literature rather than sensationalism" (Meigs, "A Critical History of Children's Literature", p.251).
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